Repositioning Krispy Kreme as a bold, authentic brand that reconnects with its roots and strips things back to what really matters. The ‘Bares All’ concept dials into nostalgia and connection, spotlighting the magic of a Krispy Kreme doughnut—from the first whiff of that irresistible aroma to the joy of sharing a warm, freshly made treat. This rebrand gets straight to the heart of what makes Krispy Kreme special, rebuilding meaningful connections with its customers.
Company Rebrand / Strategy / Identity
*Speculative Brief
